• Languages2

    ICS Languages & Translation


One of the main areas which sets Independent Content Services (ICS) apart from other media companies is our ability to produce and translate content across a wide range of languages.

We are currently able to provide bespoke services in over 60 different languages:

Albanian, Armenian, Arabic, Azeri, Bosnian, Bulgarian, Cantonese, Chinese (Traditional and Simplified), Croatian, Czech, Danish, Dutch, Estonian, English, Farsi, Finnish, French, Georgian, German, Greek, Gujarati, Hebrew, Hindi, Hungarian, Indonesian, Italian, Japanese, Khmer, Korean, Kurdish, Lao, Latvian, Lithuanian, Macedonian, Marathi, Malay, Mongolian, Montenegrin, Norwegian, Polish, Portuguese (European and Brazilian), Romanian, Russian, Serbian, Slovak, Slovene, Spanish (European and Latin American), Swedish, Tagalog, Taiwanese, Teochew, Thai, Turkish, Ukrainian, Urdu, Uyghur, Vietnamese and Yoruba.

1. Written Content

Grand National Infographic

Champions League Infographic

ICS are able to create unique content on a range of topics and in any of the languages above.

As betting and gambling specialists, our international team of journalists write hundreds of daily news articles and previews across a range of sports, including football, horse racing, golf, tennis and motor racing.

We are able to create premium content for revenue generating services, as well as feeds for websites, mobile apps and SMS. We also provide analytical articles and infographics for a number of clients.

Some examples of our written sports news content can be found on Sport in a Storm, with a dropdown menu highlighting the alternative languages available to the right of the page header.

We have also written international content for companies operating in other sectors too, including tourism, lifestyle, current affairs and finance.

2. Audio Commentary

Audio commentary is the best way for punters to stay involved with their chosen match and bet in-play simultaneously.

Our audio commentary service has grown substantially over the past few seasons and has proven to be very attractive to punters.

Audio commentary works particularly well in a betting environment as aural and visual senses complement each other. In-play betting opportunities and live odds are enhanced by the commentary as, unlike video, the visual senses are not compromised. Punters are able to make more informed in-play betting choices by following a match or event through commentary.

To make best use of the audio, we suggest making it available to punters in two ways:

  1. Embed the stream for a particular match in the corresponding in-play betting page. Customers can then click on an audio symbol to hear that match.
  2. Provide an always available radio button which opens a player (like the example below). The menu allows listeners to switch between games or sports.
Media Player

Media Player

The languages in which we have football commentary readily available are:

Bulgarian, Czech, Danish, English, French, German, Greek, Hungarian, Italian, Norwegian, Polish, Portuguese, Romanian, Russian, Slovak, Spanish, Swedish.

ICS can supply at least 720 matches per annum including fixtures from:

  • The Premier League
  • Leading weekly games in La Liga, Serie A and the Bundesliga
  • The top Champions League games
  • The top Europa League games
  • Major Cup finals
  • Selected internationals
  • All Euro 2016 and World Cup 2018 matches

Other leagues and languages are available on request.

3. Horse Racing

ICS are the official distributor of horse racing commentary for all race meetings in the UK and Ireland.

Numerous meetings are scheduled daily and with races every few minutes, Great Britain and Ireland’s horse racing commentary service provides racing fans with an opportunity to engage with the sport. Horse racing commentary listeners are by definition punters who want to follow the excitement of their betting and are often valuable customers and regular bettors.

Racing is a trusted and popular sport which is growing in interest worldwide. We currently provide commentary in English, Russian and Hebrew, but we are happy to accommodate new languages should they be required.

4. Voice Over

ICS are able to offer voice over and scripting services in any language for a variety of projects.

We work closely with several virtual sports providers to provide a complete package which they are then able to deliver to their customers.

5. Video

We are able to produce a range of video content across any sport or topic.

Typically, our specialist pundits look to engage punters by debating the merits of leading runners whilst incorporating a client’s latest odds and offers to create a powerful and entertaining branded betting promotion.

This includes our Premier League preview videos, in which our broadcasters provide a detailed insight into all of the upcoming weekend’s fixtures. We are able to provide a similar product for any league and language you require.

Our broadcasters can link their conversation to client odds and promotions, while it is possible to have your own branding on the video too. We are also able to create similar fans’ video blogs, ‘How To’ demonstrations and marketing videos for an upcoming campaign or offer.

Similar to our football previews, we are also able to produce bespoke videos for a range of other sports, including horse racing.

We can preview the biggest races of the year – for example the Grand National and the Derby – in any language, with our broadcasters delivering important information in an engaging way. We are also able to promote latest offers and odds in the videos, either through mentions on camera or with the use of on-screen graphics.

6. Translation & Proofreading

At ICS, we can provide professional translation, editing and proofreading services for a range of clients.

We have experience of translating documents and websites across a wide variety of industries, but we have a particular specialism in the area of betting and gambling. Our specialist translators understand betting terminology, unlike many other translation companies, and always provide a thorough and in-context translation.

We also work with clients to provide updates when required as well as refining all translations should the need arise.

7. Marketing

Through our sister company ICS-digital, we are able to offer marketing campaigns targeted to particular territories and in all of the 60+ languages mentioned above.

We work with high-quality publications in different territories, many with thousands of monthly page views and thousands of followers on social media with whom we can engage.

We also engage with bloggers in different niches internationally, asking them to be brand ambassadors and working with them to increase brand visibility and to improve search engine rankings for targeted terms.

We can operate alongside clients’ in-house marketing teams, working with marketing materials provided by the client, or we can provide more strategic support, working with clients to devise a marketing plan before implementing it across different channels.


  • Independent Content Services Ltd
    Manor House, Manor Street
    Sheepscar, Leeds
    LS7 1PZ
    +44 (0) 844 993 0298