• Football

    ICS Football


Independent Content Services Limited (ICS) are true multimedia specialists, particularly in the betting and gaming industries. We have a growing international focus and can produce quality content in over 60 languages. We currently work with a number of major operators in the gambling sector including bet365, Betfred and Titanbet.

We employ a number of specialist sports broadcasters, journalists and analysts, and are able to produce any number of football stories. We also broadcast live sports commentaries and event-based radio, including our European football scores show, Football Live.

Last season we saw incredible results from our streamed audio football commentary services, which generate a significant response among in-play punters.

Audio commentary is a perfect accompaniment to live in-play markets as the visual and aural senses complement each other. If coverage is not available on a particular bookmaker’s site, punters will seek it out elsewhere, where they will often be targeted by other betting opportunities.

Meanwhile, our editorial previews and rolling betting news feeds help to engage with punters ahead of and during events, keeping them informed of any relevant betting opportunities.

Now is the ideal time for you to introduce new services for your customers. This could be live audio commentary, minute-by-minute text commentary, or bespoke written content which can be tailored towards your own tone and style, as well as integrate your odds and latest offers.

We aim to be flexible to your needs and so are happy to build content packages around any budget.

1. Football News

Football is unique and no sport in the world can rival its popularity, interest and the excitement it generates. There is a huge appetite from fans to be kept up-to-date with what is happening at their club. This means there is a big market for reliable daily news coverage on every team.

Breaking News

We can provide daily written and audio updates to cover transfer news, gossip, injuries, team selection and more. We also provide SMS straplines for many clubs, along with breaking news services which are sent directly to mobile.

ICS Football

Football’s global reach means it’s now a 24/7 sport and we can provide breaking news around the clock to cover any major stories. Every story we write will come with a unique headline, abstract, an image if required and, where appropriate, a betting call to action. Written stories can average 100 words and upwards in length.

French Club Bulletin

We already cover a number of leagues, including the Premier League, La Liga, Bundesliga, Serie A, Ligue 1, Primeira Liga and Super Lig. We have correspondents in a number of territories so we can work with you to provide a truly global reach. As with all our services, we can provide our news in over 60 languages.

2. Match Previews

In-depth bespoke previews can be produced for every match in the Premier League, La Liga, Champions League and Europa League. We can also supply previews for other competitions on request.

Our previews can include team news, potential tactics, stats analysis, form and head-to-head records. We can also include client odds and special offers where appropriate.

ICS can also provide comprehensive written and audio match reports of all Premier League games delivered in a succinct yet engaging style.

3. Audio Commentary

Audio Commentary is a perfect way for punters to stay involved with their chosen match and bet in-play simultaneously.

Our Audio Commentary service has grown considerably over the past few seasons, and so we know it’s popular with punters.

An appropriate Audio Commentary enhances live odds and in-play betting opportunities as the visual senses are not compromised in the same way they are with video. The punter is also able to make more informed in-play betting decisions when they follow a match or event through an Audio Commentary.

We can provide commentaries in a range of languages and styles.

To make best use of the audio, we suggest making it available to punters in two ways:

  1. Embed the stream for a particular match in the corresponding in-play betting page. Customers can then click on an audio symbol to hear that match.
  2. Provide an always available radio button which opens a player (like the example below). The menu allows listeners to switch between games or sports.
Media Player

Media Player

ICS can supply at least 720 matches per annum in any language including English. This includes:

  • The Premier League
  • Leading weekly games in La Liga, Serie A and the Bundesliga
  • The top Champions League games
  • The top Europa League games
  • Major Cup finals
  • Selected internationals
  • All World Cup 2018 matches

Other leagues and languages are available on request.

4. Text Commentary

We cover the Premier League, La Liga, Champions League and Europa League through our live match text commentary service. We can also cover any other league on request.

Grand National Infographic

Opta Text Commentary

Epsom Derby

Teamtalk Text Commentary

Our minute-by-minute text commentaries are both informative and entertaining due to their flowing and engaging style. Averaging up to 60 updates per game, all key events, such as goals, red cards, yellow cards and substitutions are included. We also add colour to the black and white facts of a game by highlighting other important aspects of the match, including tactics, form, periods of good and bad play, and key refereeing decisions.

5. Video Previews

Ahead of each round of fixtures in the Premier League, our correspondents can produce an engaging and analytical video preview on each game.

Our broadcasters can link their conversation directly to client promotions and odds, while the videos can also include your company branding. Other leagues and languages are available on request.

6. Football Live

Every Saturday and Sunday afternoon, our compelling live radio show, Football Live, brings you live score updates, match previews and reports. All major European leagues are covered, including those in England, Germany, Spain, Italy, France, Portugal and the Netherlands. We also cover key international fixtures too.

Football Live Example

Our well-informed presenters and skilled specialist reporters deliver up-to-the-minute goal flashes from all of the major European leagues, along with knowledgeable analysis, discussion, debate and reports.

The current programme hours are 12:30pm to 7.30pm every Saturday and 1pm to 7pm every Sunday.


  • Independent Content Services Ltd
    Manor House, Manor Street
    Sheepscar, Leeds
    LS7 1PZ
    +44 (0) 844 993 0298